The consequences for manufacturers of changes in retail distribution

Article Abstract:

The move by a major food retailer into central warehousing for its supplies resulted in a demand for lower costings from a biscuit manufacturers due to decreased warehousing and deliverie costs. The retailer's demand for a 30-pence decrease in prices was shown to significantly cut into the manufacturer's margin despite the reduction in handling costs. The study values are mitigated by an established hierarchy of desirable locations for warehouses.

Economic aspects, Distribution of goods, Distribution (Commerce), Inventory control

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Developments in implementable retailing research

Article Abstract:

A study is conducted to evaluate developments in retailing research. The study focuses on 24 publications on retailing covering a five year span. It is shown that favorbale image and locational convenience are vital influences in drawing customer attraction. These variables benefit significantly from retailer advertising. In addition, displayed products, prices and other promotional items affect consumer purchasing decision.

Retail Stores, NEC, Consumer behavior

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Variations in price elasticities

Article Abstract:

One year's worth of weekly scanner data on 30 products of a household goods group were subjected to multilevel analyses to develop a new price response curve and examine the factors affecting price elasticity per store. The analyses, which covered three brands sold in 74 stores of a UK retail chain, revealed a variable price elasticity and 'no systematically different price effects between stores.'

Operations research, Management science, Cases, Pricing, Marketing research, Market research

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