The effect of JIT on distributors
Article Abstract:
The just-in-time (JIT) philosophy is revolutionizing U.S. manufacturing and distribution with a system that is more responsive to customer needs and desires. However, to operationalize the JIT philosophy, organizations must address the effect this system will have on channel power, conflict, and cooperation. This article briefly reviews the constructs of power, conflict, and cooperation and shows that JIT can, if implemented correctly, reduce channel conflict and improve channel cooperation. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1992
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The role of marketing in material requirements planning systems
Article Abstract:
Integrated material requirements planning/distribution resource planning (MRP/DRP) systems play a crucial role in today's manufacturing enterprises, providing valuable information to both marketing and manufacturing managers. This article highlights how marketing judgments play a primary role in product allocation decisions from an MRP/DRP system, and how the results can be beneficial for manufacturing, marketing, and the organization as a whole. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1991
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Improving marketing with DRP
Article Abstract:
Distribution Resource Planning (DRP) is increasingly used by manufacturers to lower inventory costs and increases marketing flexibility. This article illustrates DRP operation, showing how industrial marketers can utilize its benefits. DRP's increased importance to industrial marketers is analyzed in terms of sales forecasting and the need to interject marketing considerations into production's demand management system. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1988
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