The empire builders: finishing the new network
Article Abstract:
Winnipeg, Canada-based CanWest Global Communications is awaiting the decision of the CRTC regarding its $950-million acquisition of nine TV stations from WIC Western International Communications of Vancouver, Canada. These stations are ONtv in Ontario, Canada; CICT, ITV, RDTV and CISA in Alberta, Canada; BCTV, CHEK and CHBC in British Columbia, Canada; and CFCF Montreal, Canada. The acquisition will help CanWest Global become Canada's third network. However, CanWest Global will likely be required to divest or trade some of its holdings with other broadcasters to secure CRTC's approval.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Wiring workers
Article Abstract:
High-technology companies put so much effort into local advertising in Canada for employee recruitment and retention purposes. To woo employees, companies have to brand themselves as aggressively as soap flakes and beer. In an employees market such as Canada, layoffs do not alarm those affected since headhunters are always ready to compete for the newly unemployed. Offering a promising future is not enough to hold talented staff, however. Thus, high-tech companies have to show that they are fun to work at.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Swimming with the dot coms
Article Abstract:
Internet World Wide Web-based or dot-com companies have unique marketing demands that advertising agencies must be able to quickly satisfy if these shops want to capture a share of the Internet advertising market. Dot-com companies desire genuine branding in their marketing efforts. Thus, aside from the fact that the creative process has to be executed quickly, it also has to successfully deliver a specific image powerful enough to be retained by consumers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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