Ethics and international marketing: Research background and challenges
Article Abstract:
An overview of historical and current trends of ethics in international marketing in a global marketplace is presented. The need for the marketers to embrace the complex challenges of the international marketplace by rethinking their approach to marketing ethics is addressed.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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The ethical advertising covenant: regulating ageism in UK advertising
Article Abstract:
Issues concerning advertising in the United Kingdom are discussed with emphasis on ageism. The UK has been slower than the USA to tackle the problem of age discrimination and ways to improve representations of age within advertising are explored.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
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The ethical advertising covenant: regulating ageism in UK advertising
Article Abstract:
A new study investigates the presence of ageism in the UK advertising industry and proposes that new regulations are needed to encourage age diversity within advertising.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2000
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