The importance of country images in the formation of consumer product perceptions

Article Abstract:

Sales agents have been found to render minimal priority over country of origin (COO) specifications when offering products in international markets, as revealed by a survey involving 190 retail salesmen of electronic equipment. This tendency, however, is contrary to the results reflected by conjoint data which showed that consumers tend to place a high regard over (COO) specifications when purchasing products. Such inconsistency may be attributed to the substitution of brand name in place of COO and the timing of COO during the product evaluation process.

Export marketing, Rules of origin (International trade), Rules of origin

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Mapping the mind of the mobile consumer across borders: an application of the Zaltman metaphor elicitation technique

Article Abstract:

A study identifying the factors affecting the behavior of consumers of mobile Internet in Japan and Indonesia is presented. The study also indicates that adoption of Internet technology by mobile consumers was adversely affected by inefficiencies within the wireless infrastructure, rather than individual markets. For the purpose of this study, Zaltman metaphor elicitation method is used.

Japan, Indonesia, Market Research, Market Research & Product Development, Methods, Usage, Internet, Marketing research

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Sustainable competitive advantage of internet firms: a strategic framework and implications for global marketers

Article Abstract:

A study of factors affecting development of Internet companies is presented. In this context, the effect of consumer behavior and customer relationship management, on the said development of Internet companies with sustainable competitive advantages, is also discussed.

United Kingdom, On-Line Information Services, Marketing procedures, Videotex & Teletext, Telegraph & other communications, Market share, Online services, Internet services, Cable television/data services, Company market share, Customer relationship management, Customer relations

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