The new rules of retail
Article Abstract:
Information is presented on how retailers like Oni One and Canada Post are enhancing their stores to make the shopping experience go beyond the functional, and how department stores like Sears Canada and HudsonEs Bay Co. are launching new stores to expand their business beyond the mall.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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To bay or to bay
Article Abstract:
Hudson Bay Company's, a retailer in Canada, strategy to promote its own private-label portfolio is analyzed. The company has missed an opportunity to sell wider mix of brands when Eaton went down in the market.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Getting back to the Bay
Article Abstract:
The new brand strategy implemented by Hudson's Bay Co. to combat losses and to boost sales is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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