The smart way to drive

Article Abstract:

The joint venture between Mercedes Benz AG and Swatch led to the creation of 'Smart' car. The two-seater automobile combines the stylized comfort of Mercedes and the whimsical flair of Swatch. Former Swatch Marketing and Sales Executive Hans Jurg Schar believes that the Smart could be the family's favorite second car in Switzerland as it saves fuel as well as parking space. The Smart's hybrid model, which is due in 1998, is expected to become an instant hit to environmentalists as it uses an electric engine for city driving and a diesel motor for long distance drives.

Product information, Switzerland, Daimler-Benz AG, Swatch Watch International, Smart (Automobile)

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Testing GM's shock absorbers

Article Abstract:

General Motors has set up a new plant in Shanghai, China, which is a JV with Shanghai Automotive Industry Corp. The plant was completed in 18 months and represents the largest foreign investment caaried out in China. Demand is strong, but the plant could be affected by cheap imports if China lowers tariffs in an effort to join the World Trade Organization. The vehicles have been adapted for the Chinese market with changes to the suspension, rear seats, and engine size.

Investments, General Motors Corp., GM

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Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers

Article Abstract:

This is a comparative study of Japanese and European marketing strategies. It concludes that Japanese firms have developed a strategy that responds and adapts to local markets while European firms are not sufficiently oriented to local market conditions.

Europe, Japan, Statistical Data Included, Brief Article, International aspects

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