The soft sell
Article Abstract:
Hewlett-Packard's efforts to improve its brand recognition through a global new ad campaign for its personal computers are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Orville who?
Article Abstract:
The effort of ConAgra Foods Inc. to revive its brand image by innovating advertising to attract consumers is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
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