'Truth,' well sold
Article Abstract:
Comitting fraud in advertising could ruin an agency's name, such as the conviction of the sellers of Nature's Creation for acts of overpromising and underdelivering. Canadian history also reveals that wars can be an advantage for the industry, as people were driven to consume war news, which in turn, increased newspaper circulation. The developments in advertising media are also discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Ford's new friend
Article Abstract:
Social Media Group landed a contract to handle the social media business of Ford Motor Co. Prior to the 12-month assignment with Ford, the marketing agency handled accounts for Yamaha, German software provider SAP, and other Fortune 50 financial services.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Creative compensation
Article Abstract:
Marketers and advertising agencies in Canada are exploring new techniques of payment for innovative marketing ideas. The agencies like PBR are standing in the top first place in paying benefits to creativity.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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