Tomorrow the world
Article Abstract:
Boulet Dru Dupuy Petit (BDDP) is one of France's most successful advertising agencies, reporting billings of more than $1 billion in 1990, just six years after its establishment. Many speculate that the French firm will suffer a fate similar to other advertising companies that enjoyed short periods of success before failing. BDDP's president and CEO Jean-Claude Boulet firmly believes that the company can hold on to its success because it possesses the skills, the expertise, and the vision to create a multicultural group.
Publication Name: International Management
Subject: Business, international
ISSN: 0020-7888
Year: 1991
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Brand new day: advertising
Article Abstract:
Chiat!Day grew into one of the most successful advertising agencies in the US with very creative, almost outlandish concepts, but it has also lost a lot of clients because it developed a reputation for emphasizing creativity over selling products.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1993
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Eurover there: advertising
Article Abstract:
RSCG merged with Eurocom in order to gain cash that would lighten its debt, which stood at about $174 million. Eurocom benefited by gaining a more extensive list of European clients and a foothold in the US through RSCG's US agencies.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 1992
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