Top advertisers & product categories in markets worldwide
Article Abstract:
Evaluations and comparisons are made for ten countries that have the world's largest markets for advertising. The analysis includes the top ten advertisers and the top ten product categories in advertising spending. International advertisers are prominent in the majority of the ten markets but national firms are also important. This evaluation strengthens the fact that national and international companies operate in an increasingly complex world and that markets have sometimes similar and sometimes unique features.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 1999
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Attitudes of US doctors and dentists towards advertising: a comparative study
Article Abstract:
The survey first taken in 1983 revealed U.S. doctors and dentists believed advertisement was detrimental to their profession. Recently, and after some reluctance, non-profit organizations found advertising and marketing efforts indispensable during a crisis brought about by competition, but doctors and dentists remain unconvinced of the value of advertising and marketing practices in their profession.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2001
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Do advertising bans work? An international comparison
Article Abstract:
Bans on broadcast advertising in 17 OECD countries from 1977 to 1997 were studied in relation to per capita alcohol consumption, liver cirrhosis mortality and motor vehicular fatalities. Results of the study indicated no decrease in alcohol consumption or alcohol abuse despite the advertising bans.
Publication Name: International Journal of Advertising
Subject: Business, international
ISSN: 0265-0487
Year: 2001
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