Towards an understanding of cross-national similarities and differences in export information utilization: a perceptual mapping approach
Article Abstract:
The important role of information in determining firms' export market performance is examined across five countries which are, Austria, Germany, New Zealand, the United Kingdom, and the United States. The cross-cultural similarities and differences in the type of information use.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
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Export market inforamtion use, organizational knowledge and firm performance: a conceptual framework
Article Abstract:
The interrelationship between export information use and organizational knowledge and also its significance in determining firms' export performance are examined.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2003
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Export information use: a five-country investigation of key determinants
Article Abstract:
The impact of export marketing information provided by marketing research firms, on export decision making of firms, is examined.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2003
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