True believers
Article Abstract:
Rethink won the Playland account because it offered results or the company would not have to pay. If attendance at Playland amusement park did not rise by 27% the park did not need to pay Rethink. Offering results is a trend in advertising.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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The scoop on new Breyers campaign
Article Abstract:
Good Humor Breyers has launched an ad featuring the Simpsons of animated TV fame. The ads are created by Toronto shops Marvino Design Group and JAM Designs.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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The message is in the bottle
Article Abstract:
Polar Ice vodka from Corby Distilleries sports a new bottle design by Pigeon.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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