Trying to become a genuinely different kind of bank
Article Abstract:
The Bank of Montreal (BMO) has adopted an aggressive marketing strategy in the 1990s. The strategy was adopted as the bank shifted from product- focused ad campaigns to develop a personality for the corporate brand. BMO started the decade with the big-budget "We're paying attention" campaign to reflect its new focus, and launched the "It is possible" line in the mid-90s. The bank created a stir when it launched the "Sign of the Times" campaign in the late 1990s to introduce its mbanx online service.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Langan cooks up growth at McD's
Article Abstract:
McDonald's Restaurants of Canada Ltd has named Rem Langan as vice president and national director of marketing. Langan, who was promoted from director of national marketing and communications, said that the company will introduce new products that will broaden its menu and boost its customer base. The company is also planning to adopt customization and restaurant-within-a-store concept to boost its market share.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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