U.S. firms aren't seen following Pepsi in selling Burmese interests

Article Abstract:

Observers do not expect US firms currently doing business in Myanmar to follow PepsiCo Inc.'s (Pepsi) lead in selling off its Burmese interests. The US softdrink giant had divested its 40% stake in a Burmese joint venture following protests against its investments in the country. Other US firms with interests in Burma have not commented on the matter but they have indicated that they will not pull out of the country. US investments in Burma, however, could be affected by a new legislative proposal to impose tighter control on such activities.

Nonalcoholic Beverages, Soft Drink and Ice Manufacturing, Mergers, acquisitions and divestments, Political aspects, Soft drink industry, PepsiCo Inc., PEP, Non-alcoholic beverages, Corporate divestiture, Divestiture

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Television, Pepsi and Chinese products show emerging consumerism in Burma

Article Abstract:

A sample survey of Burma's consumers in 1996 shows that consumerism has not spared this country of 45 million inhabitants. The survey shows that Burmese prefer Chinese toothpaste, Pepsi and are avid television viewers. Furthermore, other consumer goods such as sports cars and laser disk players are available to those who can afford them. The situation in the country is compared to that of Vietnam in the middle 1980s and early 1990s.

Social aspects, Surveys, Consumer preferences, Consumer advocacy, Consumerism

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Coke hopes Chinese brand turns into Western hit

Article Abstract:

Coca-Cola Co is planning to export its China-based TianYuDi fruit drink brand to Western countries. Various beer makers in China are making preparations for the marketing of their products outside the mainland. However, market analysts are pessimistic on the possible reception of the Western market for TianYuDi. It may follow the unsuccessful path taken by Coca-Cola's New Age beverage Fruitopia.

Beverage Manufacturing, China, Coca-Cola Co. (Atlanta, Georgia), Marketing, Beverages, KO, Fruit drinks

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