Uncertainty and foreign direct investment: the role of moderators
Article Abstract:
Capital intensity and the size of the firm moderate a firm's decision to engage in foreign direct investment (FDI) in the presence of uncertainties. Uncertainty in international business may be internal and external. Their effects on FDI are determined empirically by using statistics from US international service firms. Results indicate that FDI are affected by the strength of the influence of moderators on internal and external uncertainties.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1995
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Research note: a study of direct selling perceptions in Australia
Article Abstract:
Consumers view network marketing negatively, while having a low positive perception of direct selling. A survey was conducted to examine consumer perceptions and concerns in the greater Sydney and Melbourne areas in Australia, specifically their view of direct selling and its relationship to purchasing decisions. Network marketing was not found to affect purchase decisions.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 1995
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The influence of country image structure on consumer evaluations of foreign products
Article Abstract:
A study to extend knowledge of cognitive processing of country of origin cues by refining the concept of country image and investigating its role in product evaluations in North American metropolitan, conducted using the EQS structural equation modeling software is analyzed.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2005
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