User-generated future
Article Abstract:
The rising popularity of use of user-generated content as a media tool among Quebec marketers is discussed. User-generated content refers to content created by people and posted on the web from where it can be shared by millions.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Music to their ears
Article Abstract:
Use of live concerts by marketers to promote their products and also to create a positive brand image is emphasized.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Building le buzz
Article Abstract:
Importance and role of word-of-mouth publicity in advertising and marketing in Quebec is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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