Developing a market orientation: an organizational strategy perspective
Article Abstract:
Increased customer information, a more competitive market and relatively poor economic aspects emphasize the importance of a corporate marketing orientation strategy. A study shows that the long-term performance of a business is directly related to its market orientation and that corporate orientation changes must be made with the corporate structure assisting in the transition. The organizational structure and the orientation of management and personnel to the marketing strategies were also found to be proportional to performance.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1992
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Markets as networks: editorial introduction
Article Abstract:
Several paradigms on the behavior of markets as autonomous networks of economic exchange between actors have emerged. These pertain to structural and dynamic characteristics shared with social networks, policy networks and industrial networks composed of actors, resources and activities. Several case studies of markets-as-networks analysis from a prescriptive and a descriptive perspective are mentioned.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1996
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An empirical analysis of consumer durable replacement intentions
Article Abstract:
Durable consumer goods are more likely to be replaced in inverse relation to their condition and age. Research on replacement decisions concerning home appliances shows that what is being measured affects the results and that condition and age factors significantly affect buying decisions. The study was designed to be independent of other replacement decisions and first purchase decisions.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 1992
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- Abstracts: Experimentation in learning organizations: a management flight simulator approach. Steady-state approximations for a multi-echelon multi-indentured repairable-item inventory system
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