Viewpoint: What do researchers know about the global business environment?
Article Abstract:
Public interest groups protest globalization of business because many international companies fail to monitor employment practices, neglect environmental protection, and make little effort to allay poverty in the countries where they conduct operations.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
Research, Marketing, International business enterprises, Multinational corporations, World Trade Organization, Non-governmental organizations, Nongovernmental organizations, Public opinion, Public relations, Export marketing
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2001
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Marketing standardization within global industries: an empirical study of performance implications
Article Abstract:
This article surveys the correlations between performance and global standardization, finding that global standardization is effective when paired with organizational contingencies.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
Statistical Data Included, Management, High technology industry, Marketing industry
Publication Name: International Marketing Review
Subject: Business, international
ISSN: 0265-1335
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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