Wake up and smell the opportunity
Article Abstract:
The protectionist environment has resulted in the stagnant growth of the Canadian magazine industry. Gross revenues for the period from 1991-1996 have flattened at around C$250 million, with the magazines representing a mere 4% of total national advertising. To boost revenues, Canadian publishers should allow advertiser access to US magazine spill such as by forming joint ventures with US publishers. The proposed Bill C-55 which seeks to ban Canadian advertiser access to US publications will only stifle the growth of the industry.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Halifax aims for superport status
Article Abstract:
The Halifax Port Authority of Nova Scotia is positioning itself to be a 'superport' in its bid to attract the ships operated by Charlotte, NC- based SeaLand and Copenhagen, Denmark-based Maersk. The port is expected to cost the city of Halifax, Canada, C$400 million. City officials hope that the port's natural abilities, such as a deep harbor and the fact that ships are already passing right by Halifax on their way to New York, will allow it to beat Baltimore, MD, and New York, NY.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Hip-hop nation
Article Abstract:
Hip hop culture that is playing a dominant force in urban culture in Canada is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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