Wanted: New world managers

Article Abstract:

This report examines the need for rebuilding brand management talent for focusing on growth and consumers. Stephen Liptrap, vice president of human resources, Canada and international, for ConAgra Foods, discusses the strategies being employed by the company for developing new world brand management talent.

United States, Management dynamics, FOOD AND KINDRED PRODUCTS, Executive changes & profiles, Management, Officials and employees, Food industry, Beliefs, opinions and attitudes, Company business management, CAG, ConAgra Foods Inc., Food and beverage production/distribution software, Liptrap, Stephen

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Build your own brand managers

Article Abstract:

The importance of brand-management personnel is highlighted and the method of selecting and training a brand manager is suggested.

Personnel administration, Marketing Personnel, Recruiting, Training, Industry hiring

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Power shift

Article Abstract:

The details of the consumer-centric interactive technologies used by different marketers to attract the consumer are presented.

Usage, Interactive computer systems, Interactive media, Interactive technology, Internet marketing

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