We're both #1
Article Abstract:
Total revenues of outdoor advertising in Canadian reached C$200 million in 199, up by 10% from 1996. In contrast, overall growth of the advertising industry was 8.5%. Spending on outdoor advertising jumped by 79% since 1993, outpacing the overall advertising industry's growth rate of 19%. However, outdoor advertising accounts for only 2.5% of the total C$2.5 billion ad spending in Canada. The two biggest players in the Canadian outdoor ad market are Pattison and Mediacom, with 42.6% and 45.1% shares, respectively.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Mediacom inks $100M T.O. deal
Article Abstract:
Mediacom has signed a seven-year transit shelter deal with the City of Toronto with an estimated value of $100 million. The agreement, which will expire in 2007, will adapt the transit shelter contracts that were already in effect before the city's merger with other municipalities. Mediacom pres Brian McLean said the contract presents significant opportunities for their advertisers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
Out-of-home & transit
Article Abstract:
Statistical data for the Canadian outdoor and transit media advertising sectors such as distribution, consumption and prices and rates are presented. Tables representing other sector statistics such as transit user breakdown and media suppliers are also given. Basic sector information is also given.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Larger than life. Mutual admiration society. Portal plays open gateway to Europe
- Abstracts: New name for PSDI. SmartAirport finds a new home on the net. Towering success
- Abstracts: After class. Holed beneath the waterline?
- Abstracts: Clean service. Bucher makes a clean sweep. Doll launches deicing truck
- Abstracts: Marketing through Time. Echo Awards. Vancouver shops merge