Marketing through Time

Article Abstract:

Time Canada and MC Direct have joined a business-to-business "sponsored subscription program" by early Sep 2000. Advertisers who participate in the program may offer their clients in databases a free subscription to Time's Canadian edition for three, six or one year. MC Direct's managing director Susan Carr said the program is a unique direct market technique because it is aimed at advertisers with medium- to small-size budgets.

Marketing procedures, Time Canada

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Echo Awards

Article Abstract:

At the 75th annual DMA International Echo Awards, eighty -four winners were given awards in recognition of excellence in direct marketing globally. The four best campaigns according to Bryan Tenenhouse, a senior vice-president and creative director at Toronto-based Arnold Brand Response, which include Jaguar Cars North America, St. Jude Children's Research Hospital, Diageo and Terra Network Mexico, are overviewed.

Direct Marketing, Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Achievements and awards, Marketing industry, Direct Marketing Association, Echo Awards

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Vancouver shops merge

Article Abstract:

Direct Results Marketing and Saatchi and Saatchi Company PLC's operations in Vancouver, British Columbia, have been merged. The combined companies, which will have annual revenues of over C$21 million, will do business under the Taylor Tarpay name. The new direct marketing unit, which will have 15 employees, is expected to complement the recent establishment of Saatchi and Saatchi Interactive.

Acquisitions & mergers, Direct Results Marketing

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