We're great. You're not
Article Abstract:
Global Television and CTV engaged in name-calling spat show just to impress advertisers. The former contends that the latter's shows are aimed at aged viewers and saddled with aging franchises. CTV claims that its average national audience for the week of September 24, 2007 was 12% higher than the Global.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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The Star's new ad route: Short films are this daily's take on attracting young adults
Article Abstract:
The "Toronto Star" and its advertising agency, Enterprise Creative Selling, have created a series of short films called "Takes on Toronto". The films highlight the newspaper's brand traits and are aimed at the 25-39 age segment.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Viewer assimilation
Article Abstract:
Marketing strategy of Telelatino, a broadcasting network, to expand its viewership by introducing English programs is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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