Western hospitality
Article Abstract:
Royal Host REIT, one of Canada's largest hotel chain, has stepped up its marketing efforts in 1999 to cope with the tightening competition in the hotel industry. In Jul 1999, Royal Host hired Dorothy Dowling to be its executive VP of marketing. With regrads to branding strategy, the company will start to make the Royal Host name more visible on its upscale resort and hotel properties.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Energy trusts want tax rule exemptions
Article Abstract:
Newly formed Coalition of Canadian Energy Trusts has launched $10 million public awareness campaign for persuading federal government to exempt tax on energy trusts. Complete details in this context are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Calling all kids
Article Abstract:
Efforts of two of Canada's biggest youth organizations, to increase their memberships by launching new advertising campaigns are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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