What do you have against my mother?
Article Abstract:
There are about 3 million hearing impaired people in Canada who watch television. 59% of the prime time television is non-captioned so advertisers are losing out on them. Hearing impaired people also spend money so it is important to give them the information they deserve.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Four views of mediaEs future
Article Abstract:
Point of view of leaders of 4 Canadian companies on where the media is heading is detailed. The future trend is towards internet advertising and customizing commercials to the audience.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Saddle 'em up
Article Abstract:
Marketers' preference for brand advertising for business enterprises in Canada is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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