Where goes the money?
Article Abstract:
The marketing and advertising industry are looking forward to the coming year and feel that it shall be a busy one, but conservative in its growth. Companies will be reallocating budgets and a substantial increase is expected marketing investments. The introduction of the CanadaEs privacy act is something all marketers shall have to get aware of, to prevent causing uproar.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Canada's brand runs cold
Article Abstract:
Building up the Canada's brand image for policy-makers and marketers is discussed. Building brand means being able to co-ordinate customer touchy-points so that a consistent and motivating communication is received.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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