Net loss

Article Abstract:

With the agreement between the NHL and NHL marketers expiring in September, and lack of consensus between the two parties over a new agreement, the 2004-05 NHL season is likely to be off. Besides causing disappointment to fans, it will impact broadcasters and advertisers in a big way. Marketers are looking for alternative sports events to counter the looming crisis.

Marketing procedures, Contracts & orders received, Advertising, not elsewhere classified, Other Services Related to Advertising, Contracts & orders let, Sports Marketing Services, Marketing, Contracts, National Hockey League, Contract agreement, Company marketing practices, Sports marketing

---

Media flog their brands

Article Abstract:

Media broadcasters and vendors are coming up with innovative ideas to enhance their brand image. Earlier this year the CBC unveiled a new board game called Hockey Nights in Canada, and recently Maclean's as well as CTV opened branded stores at Pearson Airport, in Toronto.

Television Broadcasting, Television broadcasting stations, Services introduction, New Products/Services, Services information, Services, Television broadcasting industry, Company service introduction, Service introduction, Brand image, Canadian Broadcasting Corp., CTV

---

Similar abstracts:

• Abstracts: Remote control. Making the grade. Video ad format pops into newsstands
• Abstracts: Testing time for Pakistan. Standing by their guns
• Abstracts: Learning from Tims. Demise of the super size
• Abstracts: Able and wireless. Cable or wireless?
• Abstracts: Ending 'eight years of mess'. Buying quota for ships at sea. Climax of ten-year Maori quota battle

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.