Why U.S. firms don't buy from Latin American companies

Article Abstract:

The poor economic status of Latin America and the magnitude of its foreign debt have made exports vitally important to the development and prosperity of the region. Latin America, however, has not performed well in successfully marketing its manufactured products internationally and particularly in the United States. The reluctance of American buyers to deal with Latin America may be partly due to their lack of knowledge of the region or to bias against the products of the region. To examine the situation, over 300 members of the international Committee of the National Association of Purchasing Managers were surveyed. Their opinions reveal some serious problems with the industrial marketing mix management of Latin America. (Reprinted by permission of the publisher.)

Marketing, International trade, Surveys, Central America, Corporations, Latin America, Business-to-business market, Business to business market, South America, Institute for Supply Management, Corporations, Central American, Corporations, South American

---

R&D/marketing interfaces in the telecommunications industry

Article Abstract:

This article presents the results of a study of the R&D/marketing interface in five large telecommunications companies. The findings from 176 R&D and marketing managers and 60 experts in the field suggest that in most cases, the integration between R&D and marketing is far below its desired level. The paper explores the rules that R&D, marketing, and the top management can play in achieving a harmonious and productive interface. (Reprinted by permission of the publisher.)

Product development, Telecommunications services industry, Telecommunications industry, Industrial research

---

Strategic business marketing developments in the New Europe: retrospect and prospect

Article Abstract:

A focus latest strategic marketing developments are analyzed by focusing on European markets.

Europe, Forecasts, trends, outlooks, Marketing Management, Administration of Marketing, Economic aspects, Forecasts and trends, Market trend/market analysis

Similar abstracts:

• Abstracts: A five-country study of national identity: implications for international marketing research and practice. The important role of meta-analysis in international research in marketing
• Abstracts: German companies enjoy a busy beginning to the year. Planes, trains and automobiles.... Plotting AM's history from launch
• Abstracts: MNCs and parastatals: the future for developing countries. Strategic alliances: the shifting boundaries between collaboration and competition
• Abstracts: Technology transfer: examples from Pakistan. Offset requirements: US companies react to escalating demands
• Abstracts: The value of company newsletters and magazines. Successfully using telemarketing in industrial sales. How buyers and operations personnel evaluate service

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.