...as Shaw seeks a new agency
Article Abstract:
Shaw Communications Inc of Calgary, Alberta, has launched a national agency review for its creative, strategic and media planning. The firm hopes to have four advertising agencies in its short list by Feb 2000. Incumbent agency In-House Advertising Group will participate in the review. The winning agency will be chosen on the strength of its creative abilities, focus on Shaw's customer retention, strategic thinking, retail marketing and brand-building expertise.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Fido 'look-alike' ads back
Article Abstract:
Microcell Solutions Inc of Canada is again promoting its Fido personal communications services network using the company's tried-and-true human- dog 'look-alike' marketing efforts. The Christmas ad campaign, created by Motreal, Quebec-based advertising agency, Bos, will run on nationwide television and will also have print and billboard executions. The company decided to return to the old campaign because of its previous success.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Donne new Cossette president
Article Abstract:
Philip Donne has been appointed president of Cossette Toronto and co- president of Cossette Montreal. He replaced Ian Saviel who has been named senior partner, corporate development, of Cossette Communication Group. Donne's appointment will take effect on Dec 11, 2000. He was chosen for the job because of his entrepreneurialism, management and marketing skills. Before joining Cossette, Donne was an executive at Kellog Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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