A Framework for Retail Planning

Article Abstract:

Success in the retail world does not just happen; it takes careful planning, attention to day-to-day operations and long term goals, attention to the internal and external environment, and the willingness to be flexible. There are five common mistakes retailers make, which cost them business, as well as making store operations inefficient. A model for retail planning and management is presented, along with three case studies of retail operations, which have utilized effective retail management techniques, and are extremely successful within their fields.

Standards, Case studies, Retail industry, Retail trade, Business planning

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The Promotion and Selling of Services

Article Abstract:

The marketing of services requires very different strategy for management than the marketing of goods. Promotion is a more important function in the marketing of services. Attitudes of customers toward services are examined. The way that the saleperson handles the customer is crucial to the success of the service business. The ways that customers buy services are examined. There are four exhibits and a description of a survey used as a basis for the article.

Services industry, Service industries

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Environmental Forecasting: Key to Strategic Management

Article Abstract:

Environmental changes in the 1980s will be numerous and business firms will need to be ready for them if they are to survive. Preparatory steps for planners and managers to take are suggested. Several sources for information to aid in forecasting are given. Methods of interpreting source information are explained. Suggestions for meshing forecasts with strategic planning are given. Tables and graphs aid the reader.

Business forecasting

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