All change: it's only human

Article Abstract:

The current economic climate indicates that accountancy firms must be ready to evolve because change is inevitable. Change is a result of internal and external factors and occurs in the range of products offered, people employed, and organizational structure. Management must accept that managing change is part of the job. They must keep current with developments in the field and anticipate trends and developments. It is possible to develop a positive attitude about change by: encouraging firm members to raise issues concerning work; being experimental with new ideas from firm managers; and implementing appropriate ideas.

Innovations, Accounting, Corporations, Organizational change

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Take a stand but make sure you deliver

Article Abstract:

Marketing accounting products and services through stands at exhibitions requires skill and careful planning. Accounting firms contemplating exhibition promotions should: set precise objectives of what they want to achieve; analyze exhibitions to see if they will attract target customers; and check the reputation, reliability, and competence of the organizers. Firms should also allocate specific responsibilities to members of exhibition teams. The keys to successful exhibition promotions include: contracting for the best sight a firm can afford; personalizing a stand; and following-up on leads within 24 hours.

Exhibitions, Sales promotions, Trade show displays, Kiosks

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Marketing means basics first

Article Abstract:

Successful marketing for accountants involves concentrating on customers' needs and understanding accountants' markets. To prevent wasting marketing efforts in the wrong areas accountants should: determine who the most common customers are; discover why customers select certain accountants; determine how clients hear about accounting services; and identify where and when clients purchase accounting services.

Methods, Marketing, Accountants

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