Audiences for contemporary dance: key issues arising from a major study in Sheffield

Article Abstract:

Research was conducted at the University of Sheffield to examine the motivations and characteristics of modern dance audiences. Very little information exists regarding the subject since only one, out of the two national researches conducted by the Arts Council of Great Britain, was conducted on actual attenders of dance performances. An analysis of the two researches demonstrate apparent decline in participation levels caused by the lack of effective communication.

Modern dance, University of Sheffield

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Measuring the fragmenting television audience

Article Abstract:

Television audience fragmentation leads to a continuous decline in accuracy in published ratings and fluctuation in the published results. Fragmentation refers to the continued decline in level of ratings for television programs and commercials as more channels become available. By focusing on household ratings which drive ratings for any audience category, measurement accuracy can be enhanced and fluctuations reduced.

Household audio and video equipment, Audio and Video Equipment Manufacturing, Television Sets, Evaluation, Televisions, Television programs, Television audience ratings

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Measuring TV audiences: reinventing the wheel again

Article Abstract:

A recent study on UK television audiences showed that differences between viewing homes are greater than the demographic composition of audiences and that audience composition varies according to the time of day rather than by region. It is argued that these same results were obtained from a study conducted in the 1960s. It is also mentioned that the industry's appreciation for these findings has improved since then.

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