BILLBOARDS FLY BY ON BROADBAND HIGHWAY

Article Abstract:

The implementation of broadband Internet access could prove detrimental to marketers. Because the desired content on web pages loads quicker, users are even more likely to ignore banner ads. This holds true for children, as well as adults. Therefore, clever click-through ads on sites such as CartoonNetwork.com and Nickelodeon Online may have little value.

Marketing/Advertising Methods, Advertising Management, Management, Evaluation, Economic aspects, Broadband modems, Advertising, Marketing management, Internet/Web advertising, Internet advertising

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SOFTWARE, SERVICES DETERMINE ONLINE ROI

Article Abstract:

According to this article, marketing software and online marketing services are key factors in determining the ROI of a given Web site. Recently, it became clear that to acquire both, one no longer needs to make purchases.

Prepackaged software, Industry Market Data, Statistical Data Included, Computer software industry, Software industry

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COMMUNITY FOCUS: TRADITIONAL INDUSTRY COMMUNITY SITES LOOK TO E- COMMERCE TO ENHANCE THEIR CONTENT FOCUS

Article Abstract:

In this article, issues concerning online marketing by businesses are discussed. A noticeable trend is for business community sites to turn to e-commerce in order to increase the focus of their content.

Advertising, Advertising and Related Services, Industrial Advertising, Business to Business, Internet, Marketing industry, Business to business advertising

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