CMP CONSIDERS ITS OPTIONS
Article Abstract:
There has been speculation in the technical publishing industry about the possible merger or sale of CMP Media Inc of Manhasset, NY, after CPM's hiring of Lazard Freres and Co. Information Data Group of Farmington, MA, and VNU of Harlem, The Netherlands have been mentioned as potential buyers and there has been speculation in CMP's stock on Nasdaq, as well. Shareholder responsibilities, decrease in ad space, and slow revenue growth have been cited as reasons for CMP's desire to no longer be an independent publisher.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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POWER 10: JOHN SLITZ JR
Article Abstract:
Novell Inc. corporate marketing head John Slitz Jr. has helped the firm achieve a turnaround after posting a $78.3 million loss in 1997. Slitz's aggressive public relations campaign helped the company regain credibility, targeting information technology professionals and top management with conferences and seminars about Novell and its products. Slitz emphasizes Novell's reliability rather than its speed, and uses Novell's alliances with such firms as IBM to enhance its credibility.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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ABP CONSIDERS EXPANSION: LOSS OF ZD, CMP SPURS FUNDING DISCUSSIONS
Article Abstract:
The American Business Press may invite online publishers to join after loss of members including Ziff-Davis Inc and CMP Media Inc.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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- Abstracts: SOME EXHIBITORS GIVEN 'FREE' SPACE: ASSOCIATIONS, PUBLICATIONS OFFER ATTENDEES, EXPOSURE IN RETURN. EXHIBIT SUCCESS REQUIRES STRATEGY: TENSAR FALLS FLAT IN FIRST ICSC SHOW BUT COMES BACK WITH A PLAN
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