Big biz relies on PR for 'clicks & mortar' push

Article Abstract:

Big corporations in the US are turning to public relations companies to take advantage of the opportunities present in online commerce. For instance, International Business Machines Corp will rely on a $20-million ad campaign scheduled for the first three months of 2000 to sell its Aptiva PC via the Internet. General Electric Co is also ordering each division to use the Internet as a way to boost productivity and profits.

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Political consumers punish/support brands

Article Abstract:

It's been observed that the ongoing political events are turning the American and European companies against each other. Protest against each political move is being experienced in the form of declining sales performances of the companies.

Europe, Venture Analysis, Political aspects, Business enterprises

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GE to defend its 'ecomagination'

Article Abstract:

General Electricals ambitious 'ecomagination' project aimed for dealing with global environmental problems will be challenged in its annual share holders meeting in Philadelphia. Complete details in this context are discussed.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Financial management, Planning, Electrical equipment and supplies industry, Electric equipment industry, General Electric Co., GE, Investor relations, Environmental protection, Company business planning, Environmental issue

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