Big food companies face anti-biotech PR assault
Article Abstract:
Giant packaged food companies are the butt of public relations assault from biotechnology activists whose aim is to gain more publicity after a round of anti-genetic engineering campaign. Their strategy is to exert maximum pressure on food and beverage firms such as General Mills, Sara Lee, Kellogg, HJ Heinz, McDonald's and Coca-Cola whose advertising and PR budgets amount to millions. Frito-Lay's decision to stop using genetically modified foods in Jan 2000 has been a major victory for the activists but broke the united front maintained by US firms that genetically engineered ingredients are safe.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2000
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Reality TV spurs'in-your-face' pitches
Article Abstract:
The changes and growth in the field of beauty and cosmetic surgery public relations are discussed.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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Price, not bird flu, tops list of food worries
Article Abstract:
Survey on the worries of consumers on food issues like rising cost, pesticide use in foods, etc., are detailed. The survey was conducted among 302 respondents in California.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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