Bigger spending on store credit cards

Article Abstract:

Consumers are spending a third more per month on average on their supermarket credit cards compared with non supermarket card holders, and Sainsbury's has a 5% share of the credit card market, followed by Tesco on 4%. During 1997 and 1998, 70% of credit card applicants have applied to one of the four leading supermarket chains, compared with 40% to one of the main banks. According to NOP Research Group, there are nearly 17mn credit cardholders in the UK compared with 14mn in 1993. A number of factors are driving credit card growth, not least the emergence of new entrants such as supermarkets and US card companies. However, relaxing restrictions to encourage younger cardholders and low interest rates have also contributed to increased demand.

Comment:

UK: Consumers are spending a third more/month on average on supermarket credit cards compared w/ non-supermarket card holders

Supermarkets and Other Grocery (except Convenience) Stores, Supermarkets

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Kleenex adds a touch of Velvet

Article Abstract:

SCA Hygiene Paper has decided to rename its Kleenex Quilted toilet tissue as part of its marketing strategy to express its premium place in the market. The new name is Kleenex Quilted Velvet and will be packaged in a new design which will emphasise the family values of the product. The company is eventually going to phase out the brand name Kleenex and replace it as Edet. A GB 3.5mn advertising campaign is to be launched on television to reveal the name change. *

Comment:

Decides to rename Kleenex Quilted toilet tissue as part of its marketing strategy to express its premium place in the market

Paper Mills, Toilet Tissue Stock, Toilet paper, Sanitary papers, SCA Hygiene Paper

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UK: JBB BRANDS IN TV CAMPAIGN

Article Abstract:

Jim Bean Brands (JBB) is to target Scottish drinkers in a TV campaign for Glayva whisky liqueur and Whyte and Mackay whisky. The blended whisky will appear in Scottish newspapers and on Scottish TV screens in December 1999. Glayva will also be advertised on the TV in Scotland in the UK, as well as a poster campaign in London in the UK, and will support a festive price promotion.

Television, Distilled and blended liquors, Distilleries, Bottled Whiskey, Campaign Themes, Marketing, Whiskey, Liquor industry, Jim Beam Brands Co.

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