Boosting the profits of the brands industry

Article Abstract:

The debate over the accounting treatment for goodwill and brands in the UK can draw some lessons from the experience of Australia. In Australia, goodwill is amortized through the profit and loss account over a maximum period of 20 years. The Australian Accounting Research Foundation's Exposure Draft (ED) 49, Accounting for Identifiable Intangible Assets, attempts to distinguish the value of brands from the value of goodwill. The problems with the ED are: the two assets are not completely separable, although the ED insists they are and must be accounted for differently; and, with internally developed brands, if development costs are incurred and expensed over a number of years, historical cost will not be known. The UK must avoid issuing separate drafts to avoid different accounting treatments for similar assets. Additionally, the revaluation of brands and goodwill are not appropriate on a historical cost balance sheet.

Australia, Laws, regulations and rules, Brand name products, Brand names, Australian Accounting Research Foundation

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A measure of academic input

Article Abstract:

A review of the 1962 Institute of Chartered Accountants in England and Wales' professional examination syllabus with that of 1987 indicates the impact of 25 years of academic research and changes in accounting practice. The balance of the examination has changed extensively, with managerial accounting, auditing, and taxation all becoming more prominent. Innovations in conceptual content reveal the impact of other disciplines on accounting and include: linear programming; statistical sampling; and regression analysis. The examinations reflect the change in accounting practices brought about primarily not to research but to professional need.

Medical examination, Institute of Chartered Accountants in England and Wales, Study and teaching

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Advertising: have accountants figured it out?

Article Abstract:

Results of a 1985 University of Edinburgh study of the top UK accounting firms concur with the current debate among British accountants over the issue of advertising. Proponents of advertising claim that it would promote competition, resulting in lower prices and improved services. Critics express concern that advertising will erode the integrity of the profession and lead to higher prices in the long run. The survey showed that big firms are more likely to advertise, and their decisions are often influenced by advertising agencies.

Research, Analysis, Marketing, Business ethics, Edinburgh, University of

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