Bring 'em along

Article Abstract:

Travel industry marketers are discovering that business executives are more inclined to spending time with their families so they are shifting marketing efforts by emphasizing that a business trip should also be a vacation for the family. Although corporate travel still accounts for most of the business in some segments of the industry, the revenue generated by the families of corporate parents cannot be ignored.

Passenger Transportation Arrangement, Marketing, Travel industry, Beliefs, opinions and attitudes, Executives, Business travel, Recreation

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Fedex launches price war to eat into UPS' turf

Article Abstract:

Federal Express Corp (FedEx) is trying to increase its business by lowering rates on carton and parcel delivery services. FedEx formerly charged much higher rates than its competitors, but has now decided to meet their prices in order to attract more customers. Businessmen see the price change as a positive development in view of the lower rates and better service that FedEx and its competitors are offering.

Air courier services, Courier services, except by air, Local trucking, without storage, Prices and rates, Courier services, Express delivery services, FedEx Express, Price cutting

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Media buyers give pros, cons of TV

Article Abstract:

Television advertisements can be very effective in generating consumer awareness of certain products. However, it is not always the most appropriate medium for all business to business clients. Several factors have to be taken into account in determining if a television ad will bring the message across. In certain situations, a print ad or a direct mailing campaign will be even moreeffective.

Advertising, Television advertising, Business enterprises

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