CONOCO TAKES FUN APPROACH: OIL GIANT USES VIDEOGAME TECHNOLOGY TO REACH LARGE AUDIENCE

Article Abstract:

Oil giant Conoco took a unique approach to promotion by working with EAI Interactive to create a CD-ROM that used video game technology to provide a multimedia presentation called ConocoLand. The project took about four months and cost $100,000. President and CEO Archie Dunham serves as a 'tour guide' and invites visitors to explore stops such as Lone Star Land, Deep Sea Land and Latin Land; take a virtual helicopter ride to a deep-water drilling ship; or use power generated by a major gas field to illuminate the London skyline. Each 'tour stop' includes an introduction, several interactive activities and a movie theater with films discussing the company's operations in a particular region. The disc conveys hard science underlying Conoco's operations in an easy-to-understand way and remains technically accurate

PETROLEUM AND COAL PRODUCTS, Petroleum, Petroleum and Coal Products Manufacturing, Corporate Images, Business to Business, Services, Petroleum industry, Conoco Inc., COC, EAI Systems Inc.

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FEDEX TAPS INTO DATA WAREHOUSE: COMPANY USES SOFTWARE TO SPEED UP MARKETING CAMPAIGNS

Article Abstract:

A data warehouse service that changes the focus from product to customer is being used by Federal Express Corp (FedEx) in order to speed its marketing and advertising campaigns. The 100 telemarketing and direct mail campaigns that FedEx engages in every year now have direct access to the information needed for customized and targeted use. The accuracy of marketing efforts can also be better by FedEx through the use of its data warehouse.

Air transportation, scheduled, All-Cargo Airlines, Scheduled Freight Air Transportation, Research Services, FedEx Express, Air freight, Air freight services, Cargo airlines, FDX

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E-MAIL MARKETING BOOM BOOSTS DEMAND FOR B-TO-B RENTAL LISTS

Article Abstract:

E-mail marketing is expected to grow at an enormous rate in coming years.

Forecasts, trends, outlooks, Telegraph & other communications, Wired Telecommunications Carriers, Electronic Mail Services, Forecasts and trends, Online services, Internet services, Email

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