TECHNOLOGY INFLUENCES TOP TRENDS FOR 1999
Article Abstract:
According to many industry executives desktop computers and other technology factors will be among the leading business trends for 1999. Electronic commerce maturation, integrated communications, and increased use of the World Wide Web for marketing are among three of the top ten trends. Greater trade show accountability, data base mining and integration, and a greater emphasis on direct marketing are some of the other areas of change that can be expected from technology.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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FIORINA BRINGS MARKETING, SALES SAVVY TO HP'S TOP POST
Article Abstract:
This article discusses the strategy behind Hewlett-Packard's hiring of Carleton Fiorina to be the company's new CEO. Ms. Fiorina is renowned for her sales and marketing skills -- a quality invaluable for HP, as it moves ahead with a $100 million e-services push.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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MILLIPORE FINDS INTERNET GOOD MATCH FOR CATALOGS: WEB TECHNOLOGY DRIVES OPERATIONS
Article Abstract:
Millipore uses the internet as a method of direct marketing to its customers.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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- Abstracts: LATE RESEARCH COULD BRING BAD NEWS: MARKETERS PLAN AHEAD TO AVOID SHELVING PRODUCTS, LOSING MONEY. Publishing Web sites spur audit battle
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