Cable TV's risk-taker explores its potential
Article Abstract:
Risktaking in cable T.V. industry is explored in conversation with Charles F. Doland. His goal is as many subscribers as possible and new features to keep them satisfied.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
Television broadcasting stations, Management, Cable television, Doland, Charles F.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
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Pet foods
Article Abstract:
The leading pet food firms are examined along with their advertising budgets. Each firm's advertising strategy for new products is also covered.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
Dog and cat food, Pet supplies industry
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
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Toxic shock shake out
Article Abstract:
The effect of the toxic shock scare on the advertising of producers of sanitary napkins.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1981
Health aspects, Cases, Women, Procter & Gamble Co., Women's health, Septic shock
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1981
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Comment about this article or add new information about this topic:
Subjects list: Marketing
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