Canadian marketing in transition

Article Abstract:

To compete with other industrialized nations, Canada must adopt foreign advanced technology and invest in research and development. Higher unemployment, a weaker domestic market, and increased competition have adversely affected Canadian industries during the past decade. During the same period, the number of Canadian households has increased, although average household size has been decreasing. The Canadian population has been aging and moving away from urban centers. Canada's 11 percent growth in per capita income compares unfavorably with that of other industrialized countries. Traditional marketing approaches (such as mass marketing advertising) are no longer applicable to Canadian consumers who are prudent, educated, and demand value. Canada's manufacturing sector is dominated by foreign companies and their policies. Direct marketing is growing rapidly. The Canadian market is smaller and more homogeneous than in the U.S.

Canada, Economic aspects, Demographic aspects, Unemployment, Technological innovations, Labor supply, Labor force

---

The concept of a marketing crisis

Article Abstract:

Numerous marketing crises have gained media attention in recent years. The author examines the development of the concept of the crisis by political scientists, sociologists, and organizational theorists. Upon this base, a tentative definition for the marketing crisis is developed and a number of implications are drawn. Furthermore, the author suggests some directions for future research into the area of marketing crises. (Reprinted by permission of the publisher.)

Research, Crisis management

---

Choosing between Discreet Marketing Policy Alternatives under Uncertain Market Response Conditions

Article Abstract:

Marketers have difficulties is selecting a marketing policy. The marketer is concerned with market response to a specific policy. Methods employed in marketing decision models are often inappropriate. Marketers might consider utilizing the expected utility criterion. The expected utility approach should be employed when risk is perceived. Alternative methods could result in suboptimal decisions.

Similar abstracts:

• Abstracts: Telemarking: An Integrated Sales Component? The Science of Sales Diagnostics
• Abstracts: Mistaken Identity. Irked marketers trying to outwit spamming filters. Measures of marketing success
• Abstracts: Incorporation: a way round the tax traps. The effect of social change in the U.K. Incorporation: Muddled Rules Ripe for Change
• Abstracts: America's leading business marketers. '84 Ad Budgets Leap Nearly 20%
• Abstracts: Information quality, performance measurement, and security demand in rational expectations economies. The price elasticity of demand for whole life insurance

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.