Car companies wrestle with Internet challenge

Article Abstract:

The Internet is significantly changing the way customers purchase automobiles. Consumers are increasingly purchasing cars through the computer, to the detriment of dealers. Also, the Internet is providing consumers with more comprehensive information regarding vehicle specifications and prices, thereby shortening the length of time consumers require in making purchase decisions. These developments affect dealerships, which are being forced to react to take advantage of the opportunities presented by these changes.

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Motor Vehicle Dealers, Motor Vehicle and Parts Dealers, New and used car dealers, Evaluation, Internet, Internet services, Telecommunications systems, Automotive dealers, Automobile dealers

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Changing relationships

Article Abstract:

Automotive consultant John F. Ferron has analyzed the auto industry based on the changing relationship between manufacturers and its suppliers and retailers. Manufacturers no longer command the market. They can only be successful if they are able to form strategic alliances with suppliers and retailers in meeting consumer demands. The industry has evolved in such a way that suppliers and retailers choose manufacturers that can meet their distribution needs.

Management, Practice, Ferron, John

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Business-to-business grabs center stage in GM strike

Article Abstract:

The strike conducted by the United Auto Workers union against General Motors Corp. illustrates the interrelationship between various businesses in the production chain. Moreover, the increasing competition among automobile parts manufacturers has intensified marketing practices. In order to maintain their market share and profits, manufacturers have intensified their business-to-business marketing practices.

Marketing, Editorial, Analysis, Labor relations, General Motors Corp., GM, United Automobile Workers

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