Chief integrity officer is tailor-made for PR
Article Abstract:
A compliant organization is one where codes of conduct are observed, where inspiration and motivation from leadership and management drive a desire to work with integrity in an ethical organization. Integrity is bout-setting guidelines in three areas such as work, behavior and relationships.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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Don't be a casualty in the 'culture wars'
Article Abstract:
The Americans seem to be in the middle of a cultural war as they are still struggling to define their ownself, some instances of the same are stated. It is held that the companies should take into account the social and other factor or else it might lead to giant fall.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
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No 'quick fixes' to nation's public diplomacy woes
Article Abstract:
The image of the United States needs to be improved according to the head of U.S. public diplomacy, Margaret Tutwiler. She feels that it would require many years of hard and focused public relations to create more goodwill for the U.S.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2004
User Contributions:
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