Chilled pot desserts set to soar in value
Article Abstract:
The UK market for chilled pot desserts and fromage frais will increase by almost 12% to GB 506mn in 1998, projects Mintel, due in part to factors such as healthy eating and convenience among consumers. Another growth factor is the need for infrequent indulgence among consumers. Own-label products make up around 33% of value sales of fromage frais and more than 50% of other chilled pot desserts, with grocery multiples accounting for 84% of the market in 1997, compared with 28.9% in 1995. Meanwhile, Mintel projects that the yogurt market will increase by 6% in 1998 to GB 622mn. Muller's success in gleaning over 25% of value sales has led to own-label's market share declining to less than 40%. UK consumers consume 4.8kg per head of yogurt annually, compared with 19.1kg in France and 11.5kg in Germany. Mintel believes that the yogurt market could evolve further through being positioned as a snack.
Comment:
UK: Market for chilled pot desserts and fromage frais will increase by almost 12% to GBP506 mil in 1998, projects Mintel
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1998
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Cold comfort
Article Abstract:
Busy lifestyles and a decline in the number of people with baking skills has increased the popularity of frozen desserts. Fewer people also hold formal meals, and are happy to prepare the main course themselves but save time by buying a frozen dessert. Although the sector has seen strong growth, with spending increasing 7% to GB 350mn in 1997, the average household still only buys around seven of eight frozen desserts per year. The sector depends heavily on promotions to attract new consumers, with up to 70% of sales coming from products on promotion. Innovation will be a key factor to maintaining sales, as well as more streamlined display. The fastest-growing areas are premium products, small cakes, cheesecakes and hot bakery.
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UK: Locan frozen desserts demand increases 7% to GBP350 mil in 1997
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 1998
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UK: DETERGENT TABLETS GAIN IN POPULARITY
Article Abstract:
According to the Lever Brothers 1999 UK Laundry Report, the laundry market continues to be dominated by branded products. Persil holds a 26% share of the market, with Ariel's share standing at 20%. The greatest value growth was also seen by Persil, with an increase of 11%, followed by Surf, with an increase of 6%. The report highlighted the increasing popularity of convenience laundry products, which have brought about a decline in the popularity of concentrated powders, whose market share fell to only 7% by the end of 1999. The sales value of detergent tablets, however, rose from GB[pound] 21mn in 1998, the year of their launch, to GB[pound] 104mn in 1999, an increase of 114%.
Publication Name: Super Marketing
Subject: Business
ISSN: 0261-4251
Year: 2000
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