Competition between goods and services: setting the research agenda
Article Abstract:
The mixed mode competitive situation is when goods and services compete directly. The implications of product-service distinctions in a marketing strategy attain significance as it affects supply and demand. In establishing precepts for research, it was found that the environment is dominated by goods-related information. To balance this out, service industries may segment the market, compete directly with goods altrnatives, develop unique benefits or build competitive alliances.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
The role of ratio differences in the framing of numerical information
Article Abstract:
The application of the preference reversal theory, to examine the influence of ratio differences on the attribute perceptions of consumers, is described.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: The association between competition and managers' business segment reporting decisions. Open interest in stock options around quarterly earnings announcements
- Abstracts: Relationship between limb movement speed and associated contraction of the trunk muscles. Evaluation of impact loading in overhead work using a bolt pistol support
- Abstracts: Personal values and consumer research: an historical perspective. Utility, cultural symbolism and emotion: a comprehensive model of brand purchase value
- Abstracts: Marketing exchange as a product of perceived value and control. The processing of marketing threat stimuli: a comprehensive framework