Consumer Shopping Orientations, Non-Store Retailers, and Consumers' Patronage Intentions: A Multivariate Investigation

Article Abstract:

Non-store retailing, or direct marketing, is expected to grow significantly due to economic and technological changes. Growth of non-store retailing necessitates study of consumer patronage for this type of establishment. The present study includes mail order selling, telephone selling, catalog showrooms, and door-to-door selling as channels of distribution for non-store retailing. It is hypothesized that a positive relationship will exist between consumer patronage intentions of direct marketing vehicles and their orientation for price, convenience and brand consciousness. It is also hypothesized that store based operations will elicit higher intentions of purchase than non-store based operations. Results indicate that store based operations do elicit higher intentions of purchase. Convenience and price oriented consumers exhibit a positive relationship toward non-store retailing methods.

Psychological aspects, Marketing, Retail stores, Beliefs, opinions and attitudes, Consumer preferences, Stores, Consumers, Attitudes

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An investigation of consumer product warranties as market signals of product reliability

Article Abstract:

Several explanations of the purpose for consumer product warranties can be found in the marketing literature. However, comparatively little research has been done to develop and test a theory of the consumer product warranty. Recently the Market Signal Theory which posits that warranties serve as signals of product reliability, has emerged in the economic, legal, and marketing literature. In this article, a test of the Market Signal Theory is conducted using pre- and post-Magnuson-Moss Act warranties. Marketing and public policy implications of the Market Signal Theory and directions for future research are also discussed. (Reprinted by permission of the publisher.)

Research, Warranty, Evaluation, Products

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A comparison of conflict issues in Canadian shopping centres and franchise systems

Article Abstract:

Behavioral concepts found in Canadian shopping centers and franchise systems were examined from the point of view of the franchisees and shopping center tenants. Parallel mail surveys indicated that the power bases used by shopping center managers and franchisors differed: shopping center managers were more likely to depend on the powers of the lease agreement, whereas franchisors used a broad range of power. It is unknown whether the results are unique to Canada and what role is played by the tenant.

Management, Canada, Shopping centers, Franchises

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