Consumer perceptions of non-food assortments: an empirical study

Article Abstract:

Several leading UK food retailers have been considering adding more non-food products in order to boost profit levels. However, this could bring the risk of weakening the store image. Recent research has focused on this issue, presenting information based on an empirical study of 504 grocery shoppers. It was found that consumers tend to have category- and store-specific perceptions, and that retailers need to exercise care when moving into non-core and peripheral ranges.

Food Stores, Food and Beverage Stores, Retail industry, Retail trade

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A longitudinal study of the internationalisation process in a small sample of pharmaceutical and scientific instrument companies

Article Abstract:

The internationalisation of a company appears to vary according to management direction, company position within industry and previous company experience involving internationalisation. Company strategy is often impaired by individuals or groups of individuals within the organisation, however. Further analysis is required to provide enough consistent information for categorised observations.

Research and Development in the Social Sciences and Humanities, Management Science, Management, International aspects, International organization

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Acculturation and inter-ethnic consumer perceptions: Can you feel what we feel?

Article Abstract:

Ethnic minority group consumption is often explained using just acculturation and ethnicity. An ethnographic study was used to explore peoples feelings relating to belonging in a group and marketing implications were discussed.

Social aspects, Marketing, Emotions, Acculturation, Assimilation, Ethnology, Intergroup relations, Mass media and minorities, Minorities in mass media

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